I led the development of the Sniper Ads brand identity while working at LMi, creating a bold and modern look that reflects the precision and impact of the product. I designed the logo system for both light and dark applications, established a versatile color palette, and built comprehensive brand guidelines to ensure consistency across every touchpoint. In addition, I created business cards, social media assets, email signatures, and presentation decks, equipping the team with a complete, professional toolkit for internal and client-facing communications.